The strategy planner download is used as part of the set up the Strategy Planner view, it creates customer journeys for that view

Sheet Description
Physical Process to Cust Serv Qual Values Lists for use in drop down in the main sheets, ensure any scores you add in the pink tabs are best 10 to worst -10
Value Streams The value streams that will map to the customer journeys (via the value stages).
Value Stages The stages, which map to a value stream and are used in the customer journeys.
Customer Journeys The customer journeys and the products they support.
Customer Journey Phases Maps the phases and the customer journeys they support, plus the customer emotions at each phase
CJPs to Value Stages Simple mapping
CJPs to Phys Procs Simple mapping
CJPs to Emotions Simple mapping
CJPs to Service Quality Values Simple mapping