| Business Capability Name | Business Capability Description |
|---|---|
| Pricing Strategy | Capability focussed on defining the pricing strategy for different products and clients |
| Sales and Marketing | Capability focusing on sales and marketing activities such as advertising and segmentation, with the aim of acquiring new customers and retaining existing customers |
| Sales and Promotion Planning | Sales and promotion activities to acquire new and retain existing customers |
| Sales Execution | Execute Sales |
| Advertising Management | Capability focused on advertising strategy and production |
| Brand Management | Capability (focused) on defining and managing the company brand |
| Customer Communications | Capability focused on managing communications with clients |
| Customer Strategy | Capability focussed on defining the customer strategy |
| Demand and Forecast Analytics | Capability focused on analytics to undertand and forecast furture demand to feed into sales and marketing planning |
| Business Process Name | Business Process Description |
|---|---|
| Advertising Research | Research adverstising requirements |
| Audience Segmentation Analysis | Define and analyse audience segments |
| Design Advert | Design and create ads |
| Initiate Advertising | Initate Advertising run |
| Market Analysis | Analysis of the market for trends and opportunity spotting |
| Media Selection | Select appropriate Media |
| Perform Segmentation Planning | |
| Target Audience | Define Target Audience for Adverts including personalisation |
| Analyse Market Pricing | Analyse pricing across the market including competitor pricing |
| Pricing Scenario Plannng | Assess diferent pricing scenaruos |
| Profitability Analysis | Assess profitability of selected scemarios |
| Set Pricing Strategy | Implement pricing strategy |
| Application Name | Application Description |
|---|---|
| Entronix EMP | Energy management monitoring for office buildings |
| ADEXCell Energy Manager | Real time energy consumption monitoring of facilities |
| Bloomberg Intelligence | Market intelligence software |
| CloudBuy | Online procurement platform |
| Pardot | Sales and marketing automation software |
| Voltex | Energy Management System |
| EnergyCap | Energy Management System |
| BlackCurve | Internet based pricing solution |
| Skuudle | Pricing Management System |
| PriceOptimisation | Pricing Management System |
| Euromonitor International | Strategic market research and analysis |