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View: Business Process Analysis for Business Domain: Sales and Marketing

Business Capability to Business Process Analysis

The following table describes the Business Capabilities that are mapped to this business area, the Business Processes that realise each capability and the applications that are being used to implement the each process. Information about the supplier and the technology products used is also shown.

Business Domain: Sales and Marketing

Business Capability Business Processes Supporting Applications Supplier Technology Product Name
Advertising Management
Capability focused on advertising strategy and production		 Advertising Research Euromonitor International - No information
    Audience Segmentation Analysis - - -
    - - -
    Initiate Advertising CloudBuy CloudBuy
    Media Selection - - -
    Target Audience - - -
    Customer Strategy
    Capability focussed on defining the customer strategy    		 Market Analysis Bloomberg Intelligence Bloomberg
    Perform Segmentation Planning Pardot Pardot
    Demand and Forecast Analytics
    Capability focused on analytics to undertand and forecast furture demand to feed into sales and marketing planning    		 Audience Segmentation Analysis - - -
    Pricing Strategy
    Capability focussed on defining the pricing strategy for different products and clients    		 Analyse Market Pricing Entronix EMP Entronix
    ADEXCell Energy Manager Dexma
    CloudBuy CloudBuy
    Voltex Voltex
    EnergyCap EnergyCap No information
      BlackCurve BlackCurve
      Skuudle Skuudle No information
        PriceOptimisation Competera No information
          Pricing Scenario Plannng EnergyCap EnergyCap No information
            BlackCurve BlackCurve
            PriceOptimisation Competera No information
              Profitability Analysis Entronix EMP Entronix
              ADEXCell Energy Manager Dexma
              Voltex Voltex
              EnergyCap EnergyCap No information
                BlackCurve BlackCurve
                PriceOptimisation Competera No information
                  Set Pricing Strategy BlackCurve BlackCurve
                  Skuudle Skuudle No information
                    PriceOptimisation Competera No information
                      Sales and Marketing
                      Capability focusing on sales and marketing activities such as advertising and segmentation, with the aim of acquiring new customers and retaining existing customers                      		 Advertising Research Euromonitor International - No information
                        Audience Segmentation Analysis - - -
                        - - -
                        Initiate Advertising CloudBuy CloudBuy
                        Market Analysis Bloomberg Intelligence Bloomberg
                        Media Selection - - -
                        Perform Segmentation Planning Pardot Pardot
                        Target Audience - - -
                        Analyse Market Pricing Entronix EMP Entronix
                        ADEXCell Energy Manager Dexma
                        CloudBuy CloudBuy
                        Voltex Voltex
                        EnergyCap EnergyCap No information
                          BlackCurve BlackCurve
                          Skuudle Skuudle No information
                            PriceOptimisation Competera No information
                              Pricing Scenario Plannng EnergyCap EnergyCap No information
                                BlackCurve BlackCurve
                                PriceOptimisation Competera No information
                                  Profitability Analysis Entronix EMP Entronix
                                  ADEXCell Energy Manager Dexma
                                  Voltex Voltex
                                  EnergyCap EnergyCap No information
                                    BlackCurve BlackCurve
                                    PriceOptimisation Competera No information
                                      Set Pricing Strategy BlackCurve BlackCurve
                                      Skuudle Skuudle No information
                                        PriceOptimisation Competera No information