Home   |   Enterprise Architecture   |   Transformation Management   |   Strategy Management   |   IT Portfolio Management   |   Rationalisation   |   Cost Management   |   Supplier Management   |   Application Portfolio Management   |   Data Management   |   View Library

View: Supporting Application Analysis for Business Domain: Sales and Marketing

Application Services Supporting Business Capability Analysis

The following tables describe the Business Capabilities that are mapped to this business area, the Application Services that support each capability and the applications that are being used to implement the each service. Information about the supplier and the technology products used is also shown.

Business Capability Application Service Implementing Applications Application Supplier Supporting Technology Products
Advertising Management
Capability focused on advertising strategy and production		 Data Consolidation DMS No information
Economic Analysis Bloomberg Intelligence Bloomberg
Euromonitor International No information No information
    Marketing Effectiveness Reporting Euromonitor International No information No information
      Pardot Pardot
      Website Production CloudBuy CloudBuy
      Customer Strategy
      Capability focussed on defining the customer strategy      		 Economic Analysis Bloomberg Intelligence Bloomberg
      Euromonitor International No information No information
        Industry Analysis Bloomberg Intelligence Bloomberg
        Marketing Effectiveness Reporting Euromonitor International No information No information
          Pardot Pardot
          Pricing Strategy
          Capability focussed on defining the pricing strategy for different products and clients          		 Energy Price Analysis ADEXCell Energy Manager Dexma
          BlackCurve BlackCurve
          EnergyCap EnergyCap No information
            Entronix EMP Entronix
            PriceOptimisation Competera No information
              Skuudle Skuudle No information
                Voltex Voltex
                Price List Management BlackCurve BlackCurve
                PriceOptimisation Competera No information
                  Skuudle Skuudle No information
                    Price Optimisation Automation BlackCurve BlackCurve
                    PriceOptimisation Competera No information
                      Skuudle Skuudle No information
                        Pricing Analysis BlackCurve BlackCurve
                        CloudBuy CloudBuy
                        PriceOptimisation Competera No information
                          Skuudle Skuudle No information
                            Sales and Marketing
                            Capability focusing on sales and marketing activities such as advertising and segmentation, with the aim of acquiring new customers and retaining existing customers                            		 Data Consolidation DMS No information
                            Economic Analysis Bloomberg Intelligence Bloomberg
                            Euromonitor International No information No information
                              Energy Price Analysis ADEXCell Energy Manager Dexma
                              BlackCurve BlackCurve
                              EnergyCap EnergyCap No information
                                Entronix EMP Entronix
                                PriceOptimisation Competera No information
                                  Skuudle Skuudle No information
                                    Voltex Voltex
                                    Industry Analysis Bloomberg Intelligence Bloomberg
                                    Marketing Effectiveness Reporting Euromonitor International No information No information
                                      Pardot Pardot
                                      Price List Management BlackCurve BlackCurve
                                      PriceOptimisation Competera No information
                                        Skuudle Skuudle No information
                                          Price Optimisation Automation BlackCurve BlackCurve
                                          PriceOptimisation Competera No information
                                            Skuudle Skuudle No information
                                              Pricing Analysis BlackCurve BlackCurve
                                              CloudBuy CloudBuy
                                              PriceOptimisation Competera No information
                                                Skuudle Skuudle No information
                                                  Website Production CloudBuy CloudBuy