The following table describes the Business Capabilities that are mapped to this business
area, the Business Processes that realise each capability and the applications that
are being used to implement the each process. Information about the supplier and the
technology products used is also shown.
Business Domain: Sales and Marketing
Business Capability |
Business Processes |
Supporting Applications |
Supplier |
Technology Product Name |
Capability focused on advertising strategy and production |
|
|
- |
No information
|
|
- |
- |
- |
|
- |
- |
- |
|
|
CloudBuy |
|
|
- |
- |
- |
|
- |
- |
- |
Capability focussed on defining the customer strategy |
|
|
Bloomberg |
|
|
|
Pardot |
- Google ()
- Docker ()
- Microsoft ()
- Canonical ()
|
Demand and Forecast Analytics Capability focused on analytics to undertand and forecast furture demand to feed into sales and marketing planning |
|
- |
- |
- |
Capability focussed on defining the pricing strategy for different products and clients |
|
|
Entronix |
|
|
Dexma |
- Google ()
- Okta ()
- Oracle Corp ()
- Microsoft ()
- Microsoft ()
|
|
CloudBuy |
|
|
Voltex |
- Twitter Inc ()
- Google ()
- Microsoft ()
|
|
EnergyCap |
No information
|
|
BlackCurve |
|
|
Skuudle |
No information
|
|
Competera |
No information
|
|
|
EnergyCap |
No information
|
|
BlackCurve |
|
|
Competera |
No information
|
|
|
Entronix |
|
|
Dexma |
- Google ()
- Okta ()
- Oracle Corp ()
- Microsoft ()
- Microsoft ()
|
|
Voltex |
- Twitter Inc ()
- Google ()
- Microsoft ()
|
|
EnergyCap |
No information
|
|
BlackCurve |
|
|
Competera |
No information
|
|
|
BlackCurve |
|
|
Skuudle |
No information
|
|
Competera |
No information
|
Sales and Marketing Capability focusing on sales and marketing activities such as advertising and segmentation, with the aim of acquiring new customers and retaining existing customers |
|
|
- |
No information
|
|
- |
- |
- |
|
- |
- |
- |
|
|
CloudBuy |
|
|
|
Bloomberg |
|
|
- |
- |
- |
|
|
Pardot |
- Google ()
- Docker ()
- Microsoft ()
- Canonical ()
|
|
- |
- |
- |
|
|
Entronix |
|
|
Dexma |
- Google ()
- Okta ()
- Oracle Corp ()
- Microsoft ()
- Microsoft ()
|
|
CloudBuy |
|
|
Voltex |
- Twitter Inc ()
- Google ()
- Microsoft ()
|
|
EnergyCap |
No information
|
|
BlackCurve |
|
|
Skuudle |
No information
|
|
Competera |
No information
|
|
|
EnergyCap |
No information
|
|
BlackCurve |
|
|
Competera |
No information
|
|
|
Entronix |
|
|
Dexma |
- Google ()
- Okta ()
- Oracle Corp ()
- Microsoft ()
- Microsoft ()
|
|
Voltex |
- Twitter Inc ()
- Google ()
- Microsoft ()
|
|
EnergyCap |
No information
|
|
BlackCurve |
|
|
Competera |
No information
|
|
|
BlackCurve |
|
|
Skuudle |
No information
|
|
Competera |
No information
|